Radion 1980’s TV soap commercial

This Radion soap powder commercial from the late 80’s is a classic.  I spent about a year going  for recalls for it and eventually got the job because everybody else dropped out I think.

It looks cheesy now and it did at the time, but that was the style they wanted. Probably the biggest single earner I’ve done, and there were spin offs such as a radio campaign and VO on some follow up ads.

The agency  bought me an Armani suit which I still have to this day, although the trousers seem to have shrunk and don’t  fit too well around the waist.

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~ by David on 11/12/2012.

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